Banks, retailers and agencies come together for a morning of exchanges, insights and real-world cases around the models redefining performance marketing.

At a time when marketing budgets are tightening and performance is becoming the primary decision criterion, Financial Media Networks open a new path: one based on transactional data activation - more precise, more measurable and directly tied to purchase. And above all, a new medium is emerging: the mobile banking app. Consulted daily, rooted in trust, it enables brands to reach customers in a unique environment, at the heart of their purchasing behaviors. The ideal ground for building activation campaigns that are relevant, personalized and high-performing.