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PayLead Pulse: The methodology behind the Index

A guide noting the ins and outs of the PayLead Pulse indices and how they depict changes in the economy by analyzing French banking transactions.

Alexis Deudon
Alexis Deudon
PayLead Pulse: The methodology behind the Index

PayLead Pulse offers an analysis of household consumption using 'hot' data, which refers to bank transaction data (credit card payment, direct debit payment, and ATM cash withdrawal). The transaction data is anonymized and originates from our partners including banks, insurance companies, and cash-back reward programs. All data used from our partners is taken from Top-of-wallet end-users (consumers who regularly use one specific bank account).

What you need to know about PayLead Pulse indexes:

  • They date back to January 1st, 2020, and from that month forward, compare transaction data from each following month to that of January. The value of 100 corresponds to the average daily consumption in January.
  • They are sector-based and consist of the biggest names in each sector.
  • Each index functions with a six-day lag, as some banks take more time to return the data to us.
  • Each index displays two curves. One corresponds to the daily value, and the second represents the 7-day moving average.

Comprised of three types of indices, PayLead Pulse includes a single global index that looks at total consumption in France, several sector-specific indices and an index that tracks total cash withdrawals.

The Global Consumption Index takes into account all card transactions and gives an overview of total consumption. The Withdrawal Index uses cash withdrawal data to provide an overview of payments made in cash.

Let's dive deeper into PayLead Pulse. As mentioned above, our sector-specific indices consist of the most renowned brands in each sector and are representative of French purchase behaviour.

Below are some of the leading brands that our indexes consist of:

  • Food Retail - supermarkets and hypermarkets such as Auchan, Carrefour, Casino, Intermarché, E.Leclerc, Super U.
  • E-Commerce - online pure-players such as Amazon, Cdiscount, Veepee(ex-Vente Privee), Aliexpress, Rakuten.
  • Food Delivery & Takeout - online pure-players such as Uber Eats, Just Eat, Deliveroo.
  • Restaurant - restaurant chains such as McDonald's, Burger King, Hippopotamus, Flunch, Buffalo Grill, Sushi Shop, La Brioche Dorée.
  • DIY, Home & Garden - do-it-yourself and gardening stores such as Leroy Merlin, Castorama, Bricomarche, Mr Bricolage, Gamm Vert, Botanic, Truffaut.
  • Fashion Retail - chains with brick-and-mortar stores (it excludes online pure-players). The index takes into account consumption at Zara, H&M, Kiabi, Primark, Printemps, La Halle, Chaussea, Foot Locker, Celio, and other large fashion retailers.
  • Long-range transports - spending on gas, tolls, car rentals, air travel, trains, and includes players such as Total, Avia, Hertz, Sncf, Airfrance, Easyjet, SANEF, APRR, and Ouibus.
  • Telecoms - consists of internet and mobile phone spending and includes players such as SFR, Free, Bouygues Telecom, and Orange.
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