Acquisition and Engagement 101: Your Guide to Maximizing Opt-ins
In this guide, we break down how communications across all available channels, placement of your program within the banking app and in-app messages ensure your launch is a success.
Articles & News
Maximizing opt-ins when launching your automatic cashback program
It is vital to ensure you have planned and prepared communications to be distributed across as many relevant digital and traditional channels as possible during your program's launch phase.
Utilizing your in-app channels: Interstitial ads, banners, carousels and push notifications
Your banking app is your primary channel of communication and acquisition tool. This is where your clients will follow the onboarding process and is thus the most direct path for users to join the program.
Leveraging email and newsletters for your cashback program
Email is a tried and tested acquisition channel that all our partners use. Looking closer at our partners with the largest audiences, financial institutions with millions of account holders, and the most varied demographic, we have seen 17% of new opt-ins come from the monthly newsletter.
Using traditional media outlets and social media to inform new and existing clients about cashback rewards
Communicating outside of banking apps and newsletters across traditional outlets and social media channels gives financial institutions a means to not only reach existing customers but communicate on the benefits of automatic cashback to potential new bank clients.
Why "Share of wallet" campaigns are essential: Understand share of wallet and how brands use transaction data to increase their share of customer wallets.
The share of wallet (SOW) is a crucial sales measure for businesses to understand the percentage of spend they receive from their customers. It reflects the percentage of customer spending they account for in their sector or among a selection of brands across sectors.
Preparing for a cookie-less world: the alternatives marketers are adopting to reach their goals
Chrome's expected removal of cookies made the media rounds again in January 2024, with 1% of users seeing third-party cookies crumble for good.
How Cooltra uses PayLead to acquire and create repeat customers with automatic cashback
Marta Barcelo Plans is the Growth Manager at Cooltra leading the charge to drive growth across multiple markets.
2023 Recap : 5 Belgian purchase insights from a supermarket sector grappling with price pressure
2023 was another year defined by pricing pressure felt by competing chains looking to gain ground in the Belgian market, where customers struggle with a cost of living crisis.
helios partners with PayLead to provide the leading automatic cashback experience
helios has partnered with PayLead to provide personalized automatic cashback offers to customers from sustainable merchants to encourage ethical consumption.
E-book: The Benefits of Automatic Cashback
Download your copy and see how banks and fintech attract customers, create in-app engagement and retain cardholders with a seamless cashback reward solution that enriches the purchasing process.
How have Belgian furniture sales fared in 2023?
Here's a snapshot of how key players in the Belgian furniture market have performed in 2023 thus far.
Embedded loyalty: Why banks will contextualize the loyalty experience
Loyalty is on the cusp of fully embedding itself into daily banking as financial institutions look to embed loyalty-driven services across bank touchpoints and payment cards.
How Le Slip Français continues to see a 7x return on investment with payment marketing
With a growing network of retail locations to accompany its e-commerce channel, Le Slip Français has quickly created an omnichannel strategy to serve its customers as they continue to grow and branch out of the undergarment industry.
Loyalty for all : creating value for banks, merchants, and their valued customers
With the feedback of our financial institution and merchant partners, we developed a new offer for cardholders that rewards all parties.
How Bankin' increased customer engagement with PayLead
Bankin' explains the benefits of implementing a personalized and automatic cashback program to a rapidly growing audience.
Bit2Me partners with PayLead to launch their automatic crypto assets reward program
Bit2Me, the leading Spanish cryptocurrency exchange, picked PayLead to bring a seamless reward experience to Bit2Me Mastercard cardholders. With the integration of an automatic cashback solution, Bit2Me will offer a frictionless cashback experience for in-store and online purchases across Spain.
Iryo’s introduction into the Spanish market is starting to be felt
New competition has changed the dynamic for Spain's high-speed train travel market.
Hello bank! launches its automatic cashback program "Hello Extra" in partnership with PayLead
PayLead's technology will bring the cashback experience to all Hello Bank retail clients in France.
Increasing wallet-share with a leading online marketplace
After unlocking targeted reward offers, this marketplace saw a +59 point increase in wallet share among bank clients in PayLead’s banking audience.
How the two-sided capacities of platforms change the way consumers shop, pay, and borrow
Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing out before our eyes.
Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest partner with PayLead to launch their automatic cashback programs
With our automatic cashback solution, both programs will offer cash rewards to customers when making payments with their Crédit Mutuel de Bretagne or Crédit Mutuel du Sud-Ouest debit or credit cards.
How PayLead takes full advantage of model monitoring
At PayLead we use model monitoring to ensure the quality, reliability, and sustainability of decisions made by machine learning models used to better our Payment Marketing services.
Creating 16 x return on ad spend with a Scooter rental service
After launching payment marketing campaigns with PayLead, this electric scooter rental service saw a significant return on ad spend from newly activated customers.
Home improvement retail in Spain: a sector struggling with churn
What is churn? We define it as the percentage of customers of a brand or sector that purchased during one quarter but not the next. High churn levels could be expected for the highly seasonal home improvement industry, but the numbers show a staggering drop for certain brands.
Capturing 61 points of client wallet share for a national DIY store
With PayLead’s Payment Marketing solution, this hardware store saw a +61 point increase in wallet share among customers who shopped with competing brands before launching the six-month campaign.
Driving a 32% increase in repeat buyers with a leading quick-service restaurant
See how our quick-service restaurant partner used Payment Marketing to leverage card-linked offers that increased their share of wallet and purchase frequency.
Generating an 85% increase in incremental sales with a leading clothing store in three months
One of the leading clothing and leisure retailers in France boasting a network of more than 800 stores spanning 65 countries, with 500 retail locations located in France, chose PayLead to leverage payment data to reach new and existing customers.
Nationwide Grocery Chain Success Story
We worked with a leading grocery retailer who continues to leverage PayLead’s Payment Marketing solution to drive sales from newly acquired clients across France.
Bank apps can be the gateway to charitable donations
Banks are on the cusp of transforming charitable donations for their clients. With the data, customer trust, and platform they possess, all the assets are in place to revamp the donation experience.
Offsetting carbon footprints with cashback
Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Banks need to leverage Open Banking to help all parties support CSR initiatives
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
Fashion in Spain : Shein is coming for the e-commerce crown, while Inditex corners the retail market
Looking closer at online and retail purchases, this study focuses on highlighting the divide between both channels and shows which brands flex their omnichannel muscle most, as well as the marked seasonality that characterizes the sector.
Ma French Bank x PayLead
Heloise Beldico-Pachot explains the benefits of implementing a personalized reward program that offers automatic rewards to their growing customer base.
BNP Paribas launches their automatic “Mes Extras” reward program in partnership with PayLead
BNP Paribas launches their “Mes Extras” rewards program open to all retail clients at no cost.
Bnext selects PayLead's leading solution to streamline the reward experience
Bnext, has chosen PayLead, the European leader in payment marketing, to bring seamless rewards to Bnext users. Bnext will be delivering a loyalty program using PayLead's Account Linked Offer technology to implement an automatic rewards experience integrated directly into their app.
Plazo partners with PayLead to improve the automatic cash rewards experience of Spanish neobank’s users
Plazo has integrated the Accounts Linked Offer technology of PayLead, which allows users to receive automatic cash rewards for their purchases both online and in store throughout Spain.
Pixpay brings its automatic rewards experience powered by PayLead to Spain
After the initial launch in Spain last November, Pixpay has now decided to open its rewards program to clients and accompany PayLead as its second partner in the country.
Payment Marketing – The path to transforming Open Banking costs into revenue
The industry's promise of turning costs into revenues is finally on the horizon.
Open banking is changing the face of loyalty programs
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
The Delivery Dash – Racing to acquire Deliveroo’s customers
Despite the food delivery market seeing extraordinary growth, Deliveroo decided to leave the Spanish market on November 29th, 2021.
Bankin’ chooses PayLead to bring automatic rewards to their users
The leading money management app in France continues to bring more value to its users by introducing automatic rewards. Bankin’ first introduced cashback offers earlier this year in July to help users make money while spending money and continues to deliver on that promise together with PayLead.
Goin launches it’s “Cashback rewards” method in partnership with PayLead
The innovative start-up from Barcelona continues to bring more value to users with the addition of a cashback rewards method that will automatically reward users for purchases made at participating retailers across Spain.
Ma French Bank chooses PayLead’s leading rewards solution for the release of the “Compte Idéal”
Ma French Bank, the online bank of La Banque Postale has selected PayLead’s rewards solution to give new users more purchasing power whenever they spend with participating merchants.
Kard brings the future of rewards to the next generation of banking with PayLead
Kard, the banking alternative adapted to the needs of adolescents, brings an unmatched reward experience to their growing user base, with PayLead, the European leader in Payment Marketing.
Consumer Web App: Plugging in the ideal user interface for your loyalty program
Our latest feature gives banks and fintech partners a ready-made customizable front-end for their loyalty program, both on mobile and desktop platforms
PayLead Launches in Spain
We have great news! PayLead is making its way to Spain. With a team operating in offices located in Madrid and Barcelona, PayLead is set to bring the power of intelligent reward programs and Payment Marketing to banks, fintechs, and retailers in Iberia.
How payment data fuels accounts-based marketing for banks
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
Payment Marketing: What is it and how do I use it?
When businesses can access transaction data, they instantly unlock sales opportunities, both online and offline. This is what payment marketing is all about.
The neo bank for families, Pixpay, chooses PayLead to provide the best rewards experience for adolescent users
Pixpay, the parent shared payment card for 10 to 18-year-olds, has teamed up with PayLead to enrich its pix&love rewards program with new partner brands delivered through PayLead's white-label loyalty program technology, which is perfectly adapted to its users' needs.
Lydia chooses PayLead to offer a best-in-class rewards program
Lydia, one of the fastest-growing financial super-apps in Europe, chooses PayLead, the leader in payment marketing in France.
Say ALO to the future of rewards
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.
Franprix & PayLead: Using Payment Marketing to increase brand loyalty
After winning the Drive-To-Store Trophy in LSA’s Cross Canal 2020 awards ceremony for our ability to drive customers to store, learn how Franprix and PayLead came together to increase loyalty amongst a fickle customer base.
Burger King & PayLead: Increasing purchase frequency amongst a volatile customer base
How Burger King increased its volatile customers' purchase frequency by 40 percent by running targeted customer activation campaigns with PayLead
Did clothing sales cool down despite the summer sales period?
The summer sales period provided a boost in activity not seen since January, but performance may have been affected by eager shoppers jumping to spend immediately after a difficult lockdown.
Raphael Barrois joins PayLead’s growing Team as the new Chief Technology Officer
PayLead is excited to announce the arrival of its new CTO, Raphaël Barrois, who will be taking over from Loïc Rowe, who now focuses on the technical platform in his new role as VP of Engineering.
PayLead teams up with Aumax to bring French shoppers exclusive rewards program
PayLead is proud to say that since the 30th of June, Max users have received cash rewards directly sent to their bank account when making purchases at physical stores with participating merchants.
Is cash still king in 2020?
PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior.
Smart Ranking: How can data-driven product thinking revolutionize traditional advertising?
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.
PayLead Pulse: The methodology behind the Index
A guide noting the ins and outs of the PayLead Pulse indices and how they depict changes in the economy by analyzing French banking transactions.
PayLead beefs up its strategic committee with new members
After concluding a €6 million series A funding round in early March, French Fintech company PayLead is accelerating its growth, both domestically and across Europe.
Meet the Transaction HUB, PayLead's secret for turning data into value
PayLead’s Transaction HUB was built to turn unstructured information and banking transactions into rich, actionable (and anonymous!) data. Dig deeper into our technology’s secret sauce.
Poulpeo, the leading cashback company in France, selects PayLead’s technology to operate its omni-channel programs
For a few months now, Poulpeo users have been enjoying cashback from nearly nine thousands physical shops in France. The service, which allows its users to benefit from a refund on a portion of their purchases in the form of cashback, has expanded its activities through a partnership with PayLead.
PayLead raises €6 million in Series A to disrupt the banking data industry
The French Fintech enables banks to create smart loyalty programmes by leveraging advanced analytics on banking data. PayLead just completed a financing round with Open CNP, Hugues le Bret and the historic fund Side Capital to support its rapid growth.